| Loeries Awards 2017 | ||
|---|---|---|
| Television, Film And Video Communication | Tv & Cinema Commercials – Up To 90s | Gold |
| Television, Film And Video Communication | South African Non-english Performance | Craft Certificate |
| Lions Health 2017 | ||
| Health And Wellness | Awareness & Advocacy: Brand led Education & Awareness | Bronze Lion |
Title: Everybody Knows
Agency: Y&R South Africa
Brand: Western Cape Government
Country: South Africa
Entrant Company: Y&R South Africa, Cape Town
Advertising Agency: Y&R South Africa, Cape Town
Production Company: 7films, Cape Town
Chief Creative Officer: Graham Lang (Y&R South Africa)
Creative Director: Gareth Cohen (Y&R South Africa)
Director: Lourens Van Rensburg (7films)
Producer: Nina Van Rensburg (7films)
Editor: Gordon Midgley (Deliverance)
Creative Director: Nkanyezi Masango (Y&R South Africa)
Synopsis:
Open in the ganglands of the Western Cape. A young gang member receives information via a phone call. He hastily runs to inform the rest of his gang sitting around in a small room, drinking heavily. The young gang member enters and whispers something to the leader. The leader clearly disturbed by the news, knocks back one last drink, clocks his gun and leaves with the rest gang in pursuit, presumably to ‘take care’ of some unfinished businessThey walk towards their car. The leader gets in the passenger seat and the other three get in the back. To the surprise of the leader no-one gets into the drivers seat…The leader asks “who going to drive, I am drunk.”The rest of the gang argue, as ironically the risk of drinking and driving is a step to dangerous for them. Reprise: ‘Lets just call a taxi’ says the leader.
Entry Summary:
During the segregation laws of apartheid the Cape Flats in the Western Cape, South Africa created a culture indigenous to the region. Their dialect is a sort of broken Afrikaans and English with their own unique accent. It has also become a place notorious as having some of the most dangerous and ruthless gangs in the world, with over 3000 murders per year in Cape Town alone. In the harshness and despair of the Cape Flats they surprising also have a wicked sense of humour, with a vernacular almost impossible to translate direct into English. This has created an easily recognizable accent which is often mimicked by the rest of South Africa.Note: For authenticity of the story, we cast our four real gangsters and let them interpret their lines as their own.