In the Western Cape, more than half of pedestrian deaths are linked to alcohol. Drinking and walking is just as dangerous as drinking and driving. The insight is that the effects of alcohol can change you into the worst version of yourself, a monster, which leads to making poor decisions. So we decided to immerse viewers into the main character and let them experience the consequences for themselves. Alcohol and Roads Don't Mix
Media: TV
Category: Health & safety
Client: Western Cape Government
Agency: Y&R Cape Town
Country: South Africa
Director: Keith Rose
Chief Creative Officer: Graham Lang
Creative Director: Nkanyezi Masango
Art Director: Gareth Cohen
Producer: Shannon Glyne
Production company: Velocity Films
Account Director: Vicki Jarrod
Visual Effects: Charmaine Greyling
Sound Design: Andy Smit
Editor: Xander Vander