Category: Industrial, Agriculture
Media: Film
Brand: Western Power
Agency: MullenLowe
Geo: Australia
Advertising Agency: 303 MullenLowe, Sydney, Australia / 303 MullenLowe MediaHub
Executive Creative Director: Richard Berney
Planning Director: John Linton
Client Service Director: Todd Baker
Business Director: Emma Hicks
Business Executive: Ali Mackellar
Agency Producer: Rozanne Fretz
Media Director: Bec Oliver
Digital Media Director: Sasha Neame
Media Planner: Lucinda Kitney
Head of Digital: Peter Liddell
Digital Designer: Andrew Allingham
UX Designer: Douglas Lemos
Production: The Office of John Cheese
Producer: Kate Downie
DOP: Dave Le May
Drone Operator: Jason North
Drone Camera Operator: Black Waldock
Published: October 2017
Synopsis:
Secret love triangles, Sunday sessions and mad engineers – 303 MullenLowe has unveiled ‘Stories from the grid’, a campaign running in cinema and online, which offers a bird’s eye view of Western Power’s electricity network of the future.
Richard Berney, Executive Creative Director at 303 MullenLowe says: “We loved this idea of shooting Perth from above to show energy moving, flowing and connecting. You can’t show the vastness of Western Power’s network using a standard camera angle, so we recruited a fleet of drones to tell our stories in a visually intriguing way.”
Filmed high above Perth using a fleet of drones, the campaign builds on the launch of ‘It’s ON’, a brand platform developed by 303 MullenLowe earlier this year, which positions Western Power as a network that's “changing at the speed of life”.