Western Power came to 303 MullenLowe for a platform and safety message that would cut through regulatory safety messages and talk directly to contractors.
303 MullenLowe worked with Western Power to develop the safety platform, 360 AWARE. To launch the campaign, safety ambassador Al the Owl delivers the campaign's key message: 'Before anything risky, look 360.' Al is a safety ambassador with a difference: a seasoned contractor with feathers, multiple vertebrae and a thousand-mile stare.
Media: Integrated
Category: Public services & utilities
URL: https://westernpower.com.au/sa...
Client: Western Power
Agency: 303 MullenLowe
Country: Australia
Executive Creative Director: Richard Berney
Art Director: Steve Lorimer
Copywriter: Dave Wilson
Creative: Dean Hunt
Business Director: Emma Hicks
Agency Producer: ROZANNE FRETZ
Client Services Director: Todd Baker
Designer: Madeleine de Pierres
Planning Director: John Linton
Account Executive: Ali Mackellar
Media Director: Bec Oliver
Digital Media Director: Sasha Neame
Media Planner: Lucinda Kitney
Head of Digital: Peter Liddell
UX Designer: Douglas Lemos