Whiskas: Iris & Thula

Credits & Description:

Category: House, Garden, Pets
Brand: Whiskas
Media: Film
Country: Brazil
Agency: Almap Bbdo, Sao Paulo, Brazil
Creative Director: Benjamin Yung, Marcelo Nogueira
Art Director: Paulo Ribeiro
Sound Design: Satelite Audio
Post Production: Casablanca
Vfx Supervisor: Andreia Figueiredo
Production Company: Killers
Producer: Julia Tavares
Executive Producer: Julia Tavares
Dop: Ted Abel
Director: Claudio Borrelli
Production Manager: Julia Tavares
Account manager: Fernanda Costa
Film art direction: Paulo Ribeiro
Editing: Claudio Borrelli and Marcelo Cavalieri
Pós-Production / Coloring: Casablanca / Andreia Figueiredo
Maestros: Fernando Rojo, Hurso Ambrifi, Mike Vlcek, Thaigo Colli, Henrique Guimarães and Daniel Iasbeck
Audio Finishing: Fabian Jorge, Rodrigo Tedesco e Flávio Gondin.
RTV: Vera Jacinto, Diego Villas Boas e Ana Paula Casagrande
Agency Account: Camila Massari, Pedro Fragata, Paulo Cabral Filho, Gabriela Dias, Richard Moloney, Oliver Clark
Planner: Cintia Gonçalves, João Gabriel Fernandes, Marilia Lacerda, Herve Hannequin, Diana Lopes
Digital and Social: Nicole Cassiano, Amanda dos Santos, Vinicius Watanabe
Media: Cassiano Oliva, Juliana Melo, Thabata Hidalgo, Tais Trevisol, Vitor Perazza
Client Approval: Cecile Angrand, Anne Ross, Gosia Faras, Daniel Calderoni, Roberto Valdrighi, Roberta Reigota
Date: April, 2017
Description:
Meet Iris and Thula. The first of a series of chronicals based on real stories about curious cats chosen for the new WHISKAS® campaign.
A moving relationship that deserves being told and shared to help inspire and encourage families all over the globe to feed the curiosity on their cats.
Opens with a lettering: “Based on a true story."We see a girl at the playground, sitting on a still seesaw, gazing out into the distance. We hear the sounds of other children, but she's completely alone.Then we see the same girl looking off into the distance in other places: at the pool, at a market, at a large dining-room table. Always totally alone. Then a cat carrier shows up in her living room. The cat opens the carrier and tries to get her attention, without success. She's painting. After the cat insists, the girl finally looks at her, and they immediately connect. For the first time, we see other people in the shot: the girl's parents, who are moved by the interaction between the two. Lettering: “Iris has severe autism, but one cat’s curiosity opened up a new world for her”.Finish with scenes of the real Iris and her cat.
Brief with projected outcomes:
No restrictions.