Client: Whoop
Advertising Agency: Droga5, New York, USA
Production: Smuggler / LFR
Director: rubberband.
Chief Creative Officer: Tim Gordon
Chief Creative Officer: Felix Richter
Creative Director: Lauren Ferreira
Senior Art Director: Bastien Grisolet
Art Director: Germany Lancaster
Producer: Jake Herman
Producer: Luigi Rossi
Copywriter: Sara Muchnick
Copywriter: Diana Perez
Copywriter: Gabe Santana
Art Director: Stefan Folio
Executive Producer: Sue Ahn
DoP: Norm Li
DoP: Jason Filmore Sondock
Other credits
Agency
Executive Design Director: Rich Greco
Designer: Leslie Cheng
Director of Film Production: Jesse Brihn
Senior Music Supervisor: Mike Ladman
Executive Producer, Experiential: Shayan Amir-Hosseini
Producer, Interactive: Aaron Matys
Strategist: Justin Clagette
Senior Communications Strategist: Clark Cofer
Account Director: Cara Roberts
Project Manager: Danielle Gibbons
Junior Project Manager: Oli Pleydle
Editorial: Whitehouse Post
Editor: Nate Katz
Assistant Editor: Spencer Roth-Rose
Executive Producer: Caitlin Grady
Producer: Ryan Smith
Post-Production
Post-production: Carbon
Executive Producer: Nick Haynes
Creative Director: Liam Chapple
Colourist: Aubrey Woodiwiss
Colour Producer: Laurie Adrianopoli
Motion Graphics: Maxime Benjamin
Producer: Tessa Treanor
Music
Music: Found Objects
Track Title: 'Dig Deeper'
Executive Creative Directors: Trevor Gureckis and Jay Wadley
Creative Director & Composer: Ben Marshall
Composer: Adam Weiss
Executive Producer: Jennie Armon
Producer: Nick Chomowicz
Music Coordinator: Agatha Lee
Sound
Sound: Wave Studios
Executive Producer: Vicky Ferraro
Producer: Eleni Giannopoulos
Mixer: Aaron Reynolds
Media agency
Media Agency: Noble People
Group Account Director: Matt Borchard
Group Strategy Director: Josh Millrod
Group Media Director: Olivia Young
Media Director: Danny Weisman
Associate Broadcast Director: Paige Osborne
Media Supervisor: Edward Smith
Client
Chief Marketing Officer: Antonio Bertone
SVP, Marketing: John Sullivan
Creative Director: Ursula Nickerson
Country: United States
Published: September 2020
Synopsis:
In a connected world, we have insider knowledge about everything. We know the stats of our favourite teams and players. We intuit the meaning behind social media slang. But when it comes to ourselves, most of us are still in the dark. It’s why WHOOP, industry-leading 24/7 fitness tracker and health monitor, created a new campaign titled, 'Know Yourself' to drive our audience’s focus inward. In the first TVC for the wearable tech brand, WHOOP paints a stark contrast between the vast knowledge we have of the world around us and the limited understanding of the world within us. Making the point that when we know ourselves better mentally, physically, even scientifically – we become better. As athletes, it's the ultimate competitive advantage. And in the time of a global pandemic, when our well-being has been brought more into focus, it’s vital.
The film itself is a dizzying journey through their audience’s insider knowledge. It makes references to statistics and facts in the Zeitgeist. Sure, it might fly over some people’s heads, but to WHOOP, that’s the point. The film is designed to celebrate their audience’s truly niche knowledge about the world. Then challenge them to embark on a more meaningful journey of self-discovery, empowering the viewer with the key takeaway that it’s time to 'Know Yourself'.