Advertiser: UNILEVER FRANCE
Agency: PEOLEO
Category: Cosmetics & Beauty
Post Production: Digital District - Quad
Planner: Emmanuel Laybros
Producer: Martin Coulais
Cinematographer: Nicolas Loir
Director: Stéphane Levallois
Music: Stéphane Werner - Interférence
Sound Design/Arrangement: Stéphane Werner - Interférence
Art Director: Thierry Fèvre
Creative Director: Alexandre Veret
Animation: Digital District - Quad
Copywriter: Emmanuel François-Eugène
Executive Creative Director: Emmanuel François-Eugène
Director Of Photography: Nicolas Loir
Account Supervisor: Philippe Delecroix
Account Manager: Valérie Garcia
Agency Producer: Valérie Garcia
Brief Explanation
This film has been created to demonstrate the high level of expertise and protection that Williams Expert's shaving gels offer . Williams Expert is the only masculine brand delivering “Advanced Protection” that can turn grooming into a key step for men, providing them with the confidence throughout the day. 3 different super heroes have been created from the gel to represent the 3 actions of the "Advanced protection system" developed by Williams:-"Gelman" is a metaphor for the "protection from irritations" benefit.-"Ninja" is a metaphor of the "protection from cuts" benefit.- Finally "Fireman" is a metaphor of the "protection from razor burns" benefit.A shot of "Gelman" melting into the can further conveys the message of advanced technology encapsulated in the product. Finally the brand signature "Williams, la protection rapprochée (The close protection)" has been developed to summarize the brand proposition: "Advanced protection to prepare your day with confidence".