| Kinsale Shark Awards 2018 | ||
|---|---|---|
| FILM CRAFT - INTERNATIONAL | Animation | Gold |
#TakeOnHistory - AELTC
Category: Recreation, Leisure
Media: Film
Brand: Wimbledon
Agency: McCann
Geo: United Kingdom
Advertising Agency: McCann, London, UK
Creatives: James Crosby, Will Cottam
Directors: Smith & Foulkes / Nexus Studios
Creative Director: Alexei Berwitz
Art Director: Callum Strachan
Director: Smith & Foulkes
Production Company: Nexus Studios
Production Company Producer: Tracey Cooper
Editor: Dave Slade, James Alexander
Sound Studio: Native
Animation: Bishoy Gendi
Published: June 2018
Synopsis:
History is the theme for this year's content campaign, a celebration of 150 years of The All England Club, 50 years of Open tennis, and many more.
Our animated launch film shows the evolution of Wimbledon through a single continuous tennis rally, beginning in 1877 with Spencer Gore and ending with Serena Williams. As each new era begins, the illustrative style evolves with it, capturing historic details such as radically changing fashions, pony rollers used to keep the courts in prime condition, TV broadcasts, and even the switch to yellow balls.