Category: Restaurants & Fast Food Outlets
Advertiser: WIMPY
Product/Service: BURGER
Agency: METROPOLITANREPUBLIC
Production Company: VELOCITY FILMS, Johannesburg, SOUTH AFRICA
Date of First Appearance: Jan 13 2011
Executive Creative Director: Paul Warner
Creative Director: Wesley Phelan
Copywriter: Rudolph Van Rensburg/Cara Messias
Art Director: Mat Edwards
Agency Producer: Sue Tyler/Simone Bosman
Account Supervisor: Natalie Sibiya
Advertiser's Supervisor: Nicky Correia
Producer: Prenneven Govender
Director: Anton Visser
Editor: Duvan Durand/Jasmes Hosking
Sound Design/Arrangement: Louis Enslin
Post Production: Left Post Production/The Refinery
Animation: The Refinery
Cameraman: Peter Tischauser/Duvan Durand
Music: Lunal Music
Account Manager: Vanessa Vosloo
Planner: Josie Fisher
Cinematographer: Peter Tischauser/Duvan Durand
Director Of Photography: Peter Tischauser/Duvan Durand
Editing Company: Groundglass/Left
English Description
We were asked to conceptualize a campaign for Wimpy’s Champ Burger, the biggest, beefiest Wimpy burger on the menu. So, to advertise the Champ Burger, with the knowledge that the most watched TV content in South Africa is wrestling, we found South Africa’s version of the iconic Hulk Hogan. From here we spawned Mike Mitchell - father, husband and wrestling champ superstar. Through our use of TV, digital webisodes and other above-the-line media, we told the story of Mike Mitchell the champ, his family of champs and even his ‘Champanzee’. We provided good old fashioned South African entertainment for our audience and flexed our communication of value for money through Mike Mitchell and The Champ Burger “putting hunger in a headlock.”