Category: Restaurants & Fast Food Outlets
Advertiser: WIMPY
Product/Service: BURGER
Agency: METROPOLITANREPUBLIC
Production Company: EGG FILMS, Johannesburg, SOUTH AFRICA
Date of First Appearance: Oct 13 2010
Executive Creative Director: Paul Warner
Creative Director: Wesley Phelan
Copywriter: Stefanus Nel/Loyiso Madinga
Art Director: Matt Edwards
Agency Producer: Linda Hauser
Account Supervisor: Daniel Khan
Advertiser's Supervisor: Nicky Correia
Producer: Nicci Cox
Director: Slim
Editor: Willie Saayman
Sound Design/Arrangement: Dave Harris
Post Production: Blade
Cameraman: Werner Maritz
Music: Library Track
Account Manager: Vanessa Vosloo
Planner: Josie Fisher
Cinematographer: Werner Maritz
Director Of Photography: Werner Maritz
Editing Company: Left Post Prodcution
English Description
Wimpy was the first fast food joint in South Africa to offer bottomless chips (all-you-can-eat fries). But they didn’t stop there. For their latest cheeseburger special they decided to also offer a bottomless Coke to go with the bottomless chips. That’s a whole lot of chips and a whole lot of Coke. This changed the game for all bottomless offers. We couldn’t just call it ‘bottomless’ anymore. This offer had no limits. So we packaged it as a No Limit Chips & Coke Cheeseburger Meal. But who could possibly be that hungry? Enter Eric September, the guy with a never-ending hunger and the stomach capacity to match. Eric eats a lot of everything; tables, baby carriages, wood, glass, household goods, even public property. The list goes on and on and down his throat. His hunger is so rare there isn’t a medical name for it yet. Its gotten him expelled from four schools and has caused his parents all sorts of grief. Eric became the poster boy for our No Limit Chips. Who better to represent a no Limit Chips and Coke offer than someone with a No Limit Hunger?