WIND Mobile: Dad

Credits & Description:

Wind and Ogilvy & Mather Italy tell a story of distance and proximity. This is not a spot; it is not traditional advertising. For this project Wind and Ogilvy & Mather have created ââa short film to tell a story with an unexpected point of view on communication between people. A brief, poignant and honest film that tells us that, sometimes, using technology to communicate is not everything. Sometimes, there are things we cannot or do not want to say over the phone or via a screen: we have to communicate close up, facing each other, eye to eye. Wind is aware of this, demonstrating that it knows us very well, and takes a respectful and courageous step back which we can only appreciate. So, the film tells the story of a man who decides to leave the city where he lives (London) to go to find his father who he has not seen for some time. He makes a conscious decision not to speak to him over the phone or by email. Because when the heart needs to speak, technology falls silent. A universal and very current theme: in recent years the potential consequences of increasingly pervasive technology in peopleâs lives and affections has been vigorously debated. With this gesture Wind does not withdraw from the debate, quite the opposite, it stands closer than ever to the people and their real feelings. The film director Giuseppe Capotondi has created a subtle and magical crossover between the protagonist's past and present, consequently, the resulting style of flashbacks veers away from the usual cliches.
Title: Papa
Brand: WIND Mobile
Media: TV
Category: Electronics & Technology
Agency: Ogilvy
Geo: Italy
Wind: Dad
Advertising Agency: Ogilvy&Mather, Italy
Chief creative officers: Giuseppe Mastromatteo, Paolo Iabichino
Creative director / Art director: Giordano Curreri
Creative director / Copywriter: Marco Geranzani
Client service director: Silvia Sgarbi
Account Director: Ethiopia Abiye
Producer: Francesca D'Agostino
Video Post Production: Corte 11
Audio Post Production: Top Digital
Music: "To build a home" Cinematic Orchestra