Brand: Windhoek
Agency: M&C Saatchi Abel Johannesburg
Partner: Managing Director: Alan Bell
Partner: Executive Creative Director: Adam Weber
Partner: Strategy: Makosha Maja-Rasethaba
Creative Director (Copy): Kamogelo Sesing
Creative Director (Art): Marcus Moshapalo
Creative Director (Copy): Jordan Tryon
Digital Creative Director: Ernst Van Der Merwe
Art Director: Sheldon Ford
Copywriter: Jessica Mcteer
Head of Broadcast Production: Bronwyn Henry
Business Unit Director: Mathew Walton
Digital Account Director: Ally Black
Account Director: Mareze Feltman
Production House: Picture Tree
Director: Bevan Cullinan
Executive Producer: Scott Njumbuxa
Director of Photography: Willie Nel
Post- Production: Ludus Upstairs Post Production
Offline Editor: Andrew Traill
Colourist: Nic Apostoli
Online Editor: Charmaine Greyling & Michael Naidoo
Post Production Producer: Joe Erasmus
Audio Studio: Sterling Sound
Audio Engineer: Lorens Persson
Voice Over: Tony Ndoro
Published: April 2018
Synopsis:
How often have you thought, ‘now is the perfect time for a beer’? While Windhoek Beer won’t ever prescribe when, where, why or with who you want to share this perfect time with, the brands latest campaign highlights the sentiment that when it’s the Perfect Time for a Beer, it’s Time for the Perfect Beer.
Windhoek has embarked on its latest campaign to inspire consumers to celebrate the moments along their journey – the big ones, small ones and all the in-between ones. Drawing on the insight that in the rush of modern life, individuals often get caught up with reaching the finish line and miss out on enjoying the many moments along the way. The Perfect Time. Perfect Beer campaign showcases how the 100% pure beer, made up of only three quality ingredients, is the ideal accompaniment to enhance these moments for its consumers.
“In 2017 Windhoek shared the powerful, true story of the brewery closure, which highlighted the brands passion and dedication to quality as well as the lengths it would go, to preserve its 100% pure beer legacy. The latest campaign is a natural evolution of this journey, showcasing to consumers how our 100% pure beer delivers 100% pure enjoyment, transforming even a seemingly perfect moment into a truly perfect one,” said Dana Katz, Marketing Manager, Windhoek Beer.