| Circle Awards 2016 | ||
|---|---|---|
| Design Craft | Best Image Manipulation | Silver |
Entrant Organisation: Wcrs
Client: Womens Aid
Agency: Wcrs
Creative Director: Ross Neil
Creatives: Mike Whiteside And Ben Robinson
Photographer: Rankin
Others Associated: Creative Technology: Dino Burbidge And Gon Fernandez
Posthouse: Smoke & Mirrors
Description: We Created A World First In Interactive Dooh For Domestic Violence Charity Womens Aid. Our Posters Showed A Woman Whod Been Beaten And Bruised. As Long As People Ignored Her, The Image Remained The Same. But, Once People Started Noticing The Screen, The Bruises Began To Fade Until She Was Completely Healed. The Campaign Used Innovative Facial-recognition Technology To Detect When Passers-by Were Looking Towards The Digital Screen To Activate The Transitions. The Campaign Was Covered By Media Around The World, Reaching 326.9 Million People In 20 Countries.