Working with the creatives at Wong, Doody, Crandall, Wiener, this spot for the Woodland Park Zoo builds on the work Crush did last year for "Emily's Story", for the Children's Wish Foundation, For this spot, Crush used a lot of classic illustration as reference for their designs and colour palette, but then developed them into something very contemporary.
Crush designer Jullian Ablaza developed the look of the animals and with the help of artist and children’s book illustrator Ashley Barron brought each animal to life. Once the animals were created, Jullian designed the environments to be simple but to compliment the animals as the film flowed from scene to scene. Crush Senior Designer and Animator Yoho Hang Yue put together the animatic and ultimately the animation. To keep the project streamlined and cost efficient, Yoho created the entire project in After Effects, adding textures to the final piece.
"We wanted a very tactile feel, which we would have done in camera if the budget and timeline allowed," said Gary Thomas, Creative Director, Crush. "The end result was very close to that and allowed for a lot of flexibility. The creative team at Wong, Doody, Crandall, Wiener were a dream to work with. They were totally on the same page and brought great insight to the work. We are incredibly pleased with the final result."
Title: "Alive - Lion Clubs"
Client: Woodland Park Zoo, Seattle
Director, Marketing & Corporate Relations: Jim Bennett
Agency: Wong, Doody, Crandall, Wiener, Seattle
Creative Director: Monkey Watson
Copywriter: Peter Trueblood
Art Directors: Caitlin Finn, Daoust Huertas
Sr. Graphic Designer: Ramon Vasquez
Producer/EP: Steph Huske
Account Supervisor: Heidi Brown
Design and Animation: Crush
Creative Director: Gary Thomas
Senior Designer & Animator: Yoho Yue
Designer & Illustrator: Jullian Ablaza
Illustrator: Ashley Barron
Senior Producer: Janice Rebelo
Executive Producer: Jo-ann Cook