Category: Entertainment & Leisure
Advertiser: WOODLAND PARK ZOO
Product/Service: DINO EXHIBIT
Agency: WONG
Production Company: WORLD FAMOUS, Seattle, USA
Chief Creative Officer: Tracy Wong
Executive Creative Director: Tracy Wong
Creative Director: Mark Watson
Copywriter: Matt Mccain
Art Director: Chris Berry
Agency Producer: James Whittington
Account Supervisor: Heidi Leliefield
Producer: Leigh Eckert
Account Manager: Heidi Leliefield
Account Manager: Heidi Leliefield
English Description
The only thing children love more than getting face-to-face with an eight-ton carnivore is seeing their dad scream like a first-grader. To launch Woodland Park Zoo’s 'Dinosaurs' exhibit, which features life-size robotic dinosaurs that move, screech and spit water at visitors, we created the 'It’s only scary to parents' campaign.