Woodstock Bourbon and Cola is being relaunched with new packaging and TVCs via Barnes, Catmur & Friends.
Continuing the Woodstock 'is it Ok...?' campaign, and shot in Auckland, the ads feature Pamela Anderson in order to accentuate the American heritage of the brand and to add a touch of glamour.
The ads were directed by Charley Stadler of Flying Fish.
Category: Drinks, alcoholic
Media: TV
Client: Asahi Premium Beverages
Agency: Barnes Catmur & Friends
Production: Flying Fish
Country: New Zealand
Director: Charley Stadler
Executive Creative Director: Paul Catmur
Executive Creative Director: Daniel Barnes
Copywriter: Brent Carlyle
Copywriter: Rob Cook
Art Director: Brad Stratton
Art Director: Rob Llonguet Higgins
Producer: Penelope Sinclair
Agency Producer: Marty Collins
Designer: Andrew Sparrow
Account manager: Nick Gallagher
Senior Account Manager: Megadeth Maclean
Head of Suits: Luke Farmer
Marketing Director: Adam Maxwell
Brand Manager: Tim Beck