| D&AD 2017 | ||
|---|---|---|
| Film Advertising Crafts | Animation for Film Advertising | Graphite Pencil |
| Spikes Asia 2017 | ||
| Film Craft | Animation | Silver Spike |
Brand: The Woolmark Company
Media: TV
Category: Industrial, Agriculture
Geo: Australia
The Woolmark Company: The innovator
Agency: Buck Sydney, Australia
Creative Director: Gareth O'Brien / Gareth Obrien (Buck)
Art Director: Lucas Brooking
Executive Producer: Erica Ford
Sound Studio: Antfood
Description
We were tasked with creating a light hearted animated film that speaks to merino wool’s versatility and educate the audience on the key benefits of the natural fibre. Warmth, odour resistance, heat regulation and breathability. The film titled The Innovator journeys through the ages and offers a unique experience on how wool has been used - and continues - to clothe our society in everyday life.