Alternative title: Woolies Commonwealth games
Media: TV
Category: Food
Client: Woolworths
Agency: M&C Saatchi, Sydney
Country: Australia
Director: paul goldman
Creative Director: Tom McFarlane
Creative Director: Michael Andrews
Head of Art: Niccola Phillips
Senior Art Director: peta mcdowell
Senior Copywriter: Ben Stainlay
Account Director: Tom Mort
Post production: Resolution
Music + Sound Production: Song Zu
Senior Account Manager: Katie Leslie
Head of Moving Image: Rod James
Head of Moving Image: Loren August
Director of Marketing: Andrew Hicks
General Manager, Brand: Nick Chapman
Marketing Communications Manager: Alison Stratten
Marketing Communications Planner: Emilie Fares
Marketing Communications Specialist: Jaime Brock
Sponsorship Marketing Manager: Aysha Down
Sponsorship Activation Manager: Zoe Meredith
Published: February 2018
Synopsis:
Woolworths, the official Fresh Partner of the Gold Coast 2018 Commonwealth Games, has launched Grown for Gold, a campaign via M&C Saatchi Sydney, aimed at inspiring Australians to rally behind our local athletes at the Games and tell the stories behind how they have become champions. The stunning little town of Carcoar in NSW is known as The Town That Time Forgot. It's also known as the town that has produced the world's best para marathon racer, Kurt Fearnley. It's also no coincidence that the area has also produced some of Australia's best Royal Gala apples.