Category: Commercial Public Services
Advertiser: WOONGJIN THINKBIG
Product/Service: EDUCATION SERVICE
Agency: HAKUHODO CHEIL
Production Company: ZOO & BLOSSOM, Seoul, SOUTH KOREA
Chief Creative Officer: Baek Hyun Lee
Copywriter: Ji Ae Yoo
Art Director: Won Yee Jeong
Agency Producer: Yong Hyun Jo
Account Supervisor: Ku Hyun Yu
Advertiser's Supervisor: Myung Hee Han
Producer: Yong Ui Song
Director: Dong Hoon Kim
Sound Design/Arrangement: Tokkaebi
Post Production: Vixen
Account Manager: Deok Oh
Planner: Yang Jin Lee
EditingCompany: Pyunjibin
Account Manager: Deok Oh
Planner: Yang Jin Lee
Editing Company: Pyunjibin
English Description
Education starts from learning the value of life which is essential to live in the world, not from learning the manners to become successful.
This campaign tried to change the perception toward existing education by including this value into basic subjects, Korean, Math, and Reading.
Most people regard Korean merely as a language, not more than that.
We tried to emphasize the importance of Korean with the point that people, by learning Korean, not only learn the language, but also realize the meaning of life in it.