Category: Commercial Public Services
Advertiser: WOONGJIN THINKBIG
Product/Service: EDUCATION SERVICE
Agency: HAKUHODO CHEIL
Production Company: ZOO & BLOSSOM, Seoul, SOUTH KOREA
Chief Creative Officer: Baek Hyun Lee
Copywriter: Ji Ae Yoo
Art Director: Won Yee Jeong
Agency Producer: Yong Hyun Jo
Account Supervisor: Ku Hyun Yu
Advertiser's Supervisor: Myung Hee Han
Producer: Yong Ui Song
Director: Dong Hoon Kim
Sound Design/Arrangement: Tokkaebi
Post Production: Vixen
Account Manager: Deok Oh
Planner: Yang Jin Lee
EditingCompany: Pyunjibin
Account Manager: Deok Oh
Planner: Yang Jin Lee
Editing Company: Pyunjibin
English Description
Education starts from learning the value of life which is essential to live in the world, not from learning the manners to become successful.
This campaign tried to change the perception toward existing education by including this value into basic subjects, Korean, Math, and Reading.
Why is math so difficult? That is because we have a fixed idea that we must not make wrong answers.
People focus on the ‘result’ that is reflected in score when considering math.
We tried to tell the importance of ‘process,’ just as that we learn from our mistakes throughout our lives.