Brand: World Animal Protection
Media: Online
Category: Public interest
Agency: BBDO
Geo: Netherlands
World Animal Protection: 3D printed petition
World Animal Protection launched a campaign where Dutch people can pledge never to ride an elephant again. Each time a name is added to the petition, a specially developed 3D printer prints a piece of a life-size elephant at Amsterdam Airport Schiphol: the world’s first-ever 3D print petition. More then 20,000 people already signed the petition. A live stream of the printing progress is available at www.stapvandeolifantaf.nl
Advertising Agency: FHV BBDO, Netherlands