BBH London has launched an innovative, self-sustaining global campaign for World Animal Protection, the charity formerly known as WSPA (World Society for the Protection of Animals). Every day, animals suffer in the name of entertainment and right now, thousands of tourists are searching online for wild animal attractions such as elephant rides or tiger selfies unaware of the abuse that takes place behind the scenes.
Category: Public interest
Media: Online
URL: http://authenticelephantrides.com
Client: World Animal Protection
Agency: BBH London
Production: Biscuit Filmworks
Country: United Kingdom
Director: Jeff Low
Creative Director: Dominic Goldman
Creative team: Matt Fitch
Creative team: Mark Lewis
Producer: Charlie Dodd
Producer: Kwok Yau
Producer: Laura Graham
Executive Producer: Orlando Wood
DoP: Deane Thrussell
BBH Strategist: Damien Le Castrec
BBH Business Lead: John Harrison
BBH Team Director: Krista Nelson