Coordown Onlus: How Do You See Me [video]

Credits & Description:

The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice. Agency: Saatchi & Saatchi New York
#HowDoYouSeeMe
Media: TV
Brand: CoorDown
Category: Public Interest, NGO
Client: World Down Syndrome Day
Brand: CoorDown
Agency: Saatchi & Saatchi
Geo: United States
Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Jay Benjamin
Global Creative Directors: Luca Pannese, Luca Lorenzini
Executive Creative Director / Copywriter: Mike Pierantozzi
Creative Director / Copywriter: Lauren McCrindle
Art Director: Aksana Berdnikova
Management Supervisor: Ciara Siegel
Account Executive: Keegan Fiertl
Strategic Planning Director: Federico Evangelista
Shae Carroll: Social Media Director
Head of Film Production: John Doris
Executive Producer: Bruce Andreini
Director of Business Affairs: Marta Stajek
Production Company: Pulse Films
Director: Reed Morano
DP: Reed Morano
Executive Producer: Kira Carstensen
Head of Production: Hillary Rogers
Producer: Erika Hampson
Production Supervisor: Gilana Lobel
Production Designer: Kelly McGehee
Stylist: Mirren Gordon-Crozier
Hair and Make Up: Serena Ryan
Editing Company: Cosmo Street Editorial
Editor: Aaron Langley
Assistant Editor: Josh Berger
Executive Producer: Maura Woodward-Moulton
Producer: Luiza Naritomi
Music Company: Future Perfect
Executive Producer: Maxwell Gosling
Composer: Adam Taylor
Color: Company 3 NY
Colorist: Sofie Borup
Color Producer: Claire Movshon
Conform/VFX: Method Studios NY
Conform/VFX Artist: Tom McCullough
Head of Production/Producer: Jennifer Hargreaves
Audio Mix: Sonic Union
Audio Mixer: David Papa
Producer: Pat Sullivan
Executive Producer: Justine Cortale