| One Show 2012 | ||
|---|---|---|
| One Show Entertainment | Online Branded Entertainment / Short-form | Merit |
Category: Short Format Internet Film
Advertiser: CANADIAN FILM CENTRE
Product/Service: WORLDWIDE SHORT FILM FESTIVAL
Agency: doug & serge
Production Company: FRANK CONTENT, Toronto, CANADA
Chief Creative Officer: Doug Robinson
Creative Director: Ian Schwey
Copywriter: Cameron Hudson
Art Director: Mike Jones
Account Supervisor: Christopher Hirst
Producer: Michael Schwartz
Director: Jeff Chan
Editor: Paul Skinner
Sound Design/Arrangement: Eggplant Collective
Account Manager: Tom Stephenson
EditingCompany: Stealing Time
Account Manager: Tom Stephenson
Editing Company: Stealing Time
English Description
The Worldwide Short Film Festival showcases the best short films from around the world. However, with an endless supply of free online content, it’s becoming increasingly difficult to convince people to pay to attend the festival when they can stay home and be entertained for free. So this year we developed a campaign to remind our audience what they’re paying for, quality. After researching types of videos circulating online, we came to the conclusion that anyone can upload but few can direct. To demonstrate this we took the world’s most popular viral video and asked three short film directors to re-imagine it in three strategic genres, a zombie horror, a musical and dark comedy.The result of the campaign made it clear consumers agreed that anyone can upload, few can direct.