Category: Sound Design
Advertiser: WRIGLEY
Product/Service: 5 REACT 2
Agency: ENERGY BBDO
Production Company: MJZ, Los Angeles, USA
Chief Creative Officer: Dan Fietsam
Executive Creative Director: Frank Dattalo/Mike Roe
Copywriter: Jonathan Ozer
Art Director: Isabela Ferreira
Agency Producer: John Pratt
Account Supervisor: Emily Kane
Producer: David Zander/Jeff Scruton
Director: Dante Ariola
Editor: Andrea Macarthur
Sound Studio: Stimmung
Sound Design/Arrangement: Gus Koven
EditingCompany: Peep Show Post
Editing Company: Peep Show Post
English Description
5 React 2 is a new brand from 5 Gum with a truly unique flavor proposition: it tastes different to everyone. To illustrate what that feels like, we feature three intrepid test subjects—each going on their own, one-of-a-kind metaphorical flavor journey.