Category: Editing
Advertiser: WRIGLEY
Product/Service: 5 GUM
Agency: ENERGY BBDO
Production Company: MJZ, Los Angeles, USA
Chief Creative Officer: Dan Fietsam
Executive Creative Director: Kevin Lynch
Creative Director: Tim Mattmore/John Fiebke
Agency Producer: John Pratt
Editor: Andrea Mcarthur
English Description
It’s hard to describe sensory stimulation. Sometimes, it’s just easier to show it. For instance, the tingling sensation of 5 Gum’s newest flavor, when taken to an extreme, is best illustrated by showing what it feels like to be suspended by the dozens of wires that make up an arena-sized piano-like device.