WRSB: Alien of Ariake

Credits & Description:

Client: SAGA CITY
Product: CITY PROMOTION
Product/Service: CITY PROMOTION
Advertising Agency: GEOMETRY GLOBAL Tokyo, JAPAN
Production Company: TYO MONSTER Tokyo, JAPAN
Executive Creative Director: Masato Mitsudera (GGJ)
Creative director: Masato Mitsudera (GGJ)
Copywriter: Masato Mitsudera (GGJ)
Copywriter: Kengo Arima (Arima Office Ltd.)
Planner: Masato Mitsudera (GGJ)
Planner: Kengo Arima (Arima Office Ltd.)
Art Director: Akihiko Ono (GGJ)
Producer: Masao Omokawa (TYO Inc.MONSTER. Division)
Director: Kengo Arima (Arima Office Ltd.)
Photographer: Yuta Shimotsu (Freelance)
Editor: Shingo Sasaki (Freelance)
Editor: Ai Takashima (Freelance)
Computer graphics: Yoshihisa Toyoda (RW)
Casting: Shoichiro Nakajima (Freelance)
Colorist: Hiroshi Yasuoka (Freelance)
Mixer: Yu Sato (Freelance)
Music: Kengo Arima (Arima Office Ltd.)
Narrator: Kengo Arima (Arima Office Ltd.)
Production Manager: Tsuyoshi Shichijo (TYO Inc.MONSTER. Division)
Production Manager: Yuka Funakoshi (TYO Inc.MONSTER. Division)
CP/AE: Naoki Miyazoe (SAGA AD CENTER)
CP/AE: Daisuke Mishima (SAGA AD CENTER)
Entry URL: https://www.youtube.com/watch?v=r6EpktKvUg4
Brief Explanation
To create interest in this little known part of Japan - the story of the Alien of Ariake was written. Based on the fact that the local fish delicacy bares a striking resemblance to Ridley Scotts “Alien”. (As you can see from the pictures it is a very easy mistake to make.)
We were able to use this resemblance to claim an alien sighting, so stirring people’s interest to visit the city. Filmed through the eyes of a young couple who find the fishes skeleton on the muddy beach.
What better way to share this than as a news report we could release through social media of the mysterious alien remains they had found and how this fictitious story scared the locals, attracted the attention of the government, and even stirred the interest of the CIA.