Advertiser: WUSTHOF
Agency: OGILVY FRANCE
Category: Home Appliances & Furnishings
Other Credits: Adrien Servadio
Advertiser's Supervisor: Amélie Poncet
Account Manager: Ben Messiaen
Chief Creative Officer: Chris Garbutt
Art Director: Florian Bodet
Copywriter: Florian Bodet
Post Production: Gang Films
Producer: Jean Villiers
Account Supervisor: Natalie Heckel
Account Manager: Xavier Delaporte
Art Director: Baptiset Clinet
Agency Producer: Aurélie Appert
Copywriter: Baptiste Clinet
Editing Company: Gang Films
Director Of Photography: Dani Vilar
Director: Les BNF
Agency Producer: Laure Bayle
Art Director: Nicolas Lautier
Copywriter: Nicolas Lautier
Brief Explanation
We see the hand of a sailor playing the game of knives. His first round is with a standard knife. The fingers of his hand are open on the table and he stabs the blade between his fingers skillfully without cutting himself. He then does the same game with a Wusthof knife but this time with an additional difficulty –the fingers of his hands are closed – he succeeds thanks to Wusthof’s precision and the thinness of its blade. We close on a super: Wusthof. Precision Knives.