Advertised Brand: 2K Sports
Campaign Title: Be Like No One
Execution Title: Anthem”
Advertising Agency: barrettSF, San Francisco, CA (USA)
ECD: Jamie Barrett
Associate Partner/Creative Director: Todd Eisner
Associate Creative Director: Brad Kayal
Senior Art Director: Jen Hart
Associate Partner/Head of Production: Conor Duignan
Managing Director: Patrick Kelly
Account Director: Molly Friedman
Account Manager: Emily Brody
Production Company: Smuggler
Director: Björn Rühmann
Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producer: Allison Kunzman
Chief Operating Officer: Andrew Colon
Line Producer: Alexandra Lisee
Director of Photography: Lasse Frank
Production Designer: Jason Kisvarday
Editorial: Exile
Editor: Grant Surmi
Head of Production: Jennifer Locke
Senior Producer: Remy Foxx
VFX / Finish: A52
VFX Supervisor: Jesse Monsour
CG Supervisor: Andy Wilkoff
2D VFX Artists: Steve Wolff, Mike Plescia
Animator: Peter Murphy, Andrew Soria
Colorist: Paul Yacono
Producer: Drew Rissman, Jenny Bright
Executive Producers: Patrick Nugent & Kim Christensen
Managing Directors: Linda Carlson & Jennifer Sofio Hall
Music: Squeak E Clean
Squeak E Clean Productions
Composer : Justin Hori
Executive Producer : Amy Crilly
Audio Mix: Swell
Engineer: Elad Marish
DESCRIPTION
Now in its fourth year with 2K, creative agency barrettSF continues bringing a new level of intrigue to its ad campaign, “Be Like No One,” for the WWE® 2K18 video game franchise.
A 90-second spot, “Anthem,” broke on WWE Raw – live on USA Network – to promote WWE 2K18, which is available for pre-order before its worldwide release on October 17.
“Be next. Be N-X-T. Be different. Be weird.” These are the opening words of a voiceover by none other than global entertainment icon Snoop Dogg – a member of the WWE Hall of Fame Class of 2016 – as images of popular WWE and NXT® Superstars display what it is that makes them like no one else – including everything from their unique styles to signature catchphrases or gargantuan size.
“No tap outs. No count outs. No three counts. No friends.” Snoop continues his voiceover to quick cuts of the WWE Superstars doing what they do best. The staccato continues in this style, ending the spot with the voiced theme line, “Be. Like. No. One.”
“Be Like No One” marks the latest entry in the agency’s WWE 2K18 promotional campaign. In June 2017, barrettSF released its first spot, “Vandal,” which broke on ESPN’s flagship “SportsCenter” and established the notion of “Be Like No One” by having WWE 2K18 cover Superstar Seth Rollins quite literally burn WWE history to the ground by destroying WWE’s archives.
The second spot, “Survivor,” showcased WWE Hall of Famer Kurt Angle looking for vengeance and finding his signature wrestling boots in the rubble of the archives.
“Being a WWE Superstar is all about creating a memorable character that stands out,” said Todd Eisner, creative director at barrettSF. “WWE 2K18 is the only place where those characters are yours to control.