Creative Agency: barrettSF, San Francisco, CA USA
Agency website: http://barrettsf.com
Executive Creative Director: Pete Harvey, Jamie Barrett
Creative Director: Aryan Aminzadeh
Associate Creative Director: Brad Kayal
Managing Director: Patrick Kelly
Account Supervisor: Michael Reardon
Account Manager: Emily Brody
Head of Production: Conor Duignan
Associate Producer: Charlotte Dugoni
Production Company: Where The Buffalo Roam
DP: Brett Simms
Line Producer: Chris Whitney
Executive Producer: Tim Pries
Casting Agency: Nancy Hayes Casting
Editorial Company: Where The Buffalo Roam
Editors: Ivan Shumaker and Chase Roselli
Producer: Phil Tang
Executive Producer: Tim Pries
Mix: Disher Sound
Engineer: Paul Disher
Final Online: Where The Buffalo Roam
Producer: Phil Tang
Visual Effects: Where The Buffalo Roam
VFX Executive Producer: Tim Pries
VFX Coordinator: Phil Tang
Compositor: Jessica Gibson
Compositor: Devin Eathman
Published: November 2016
Advertising agency barrettSF has launched a new campaign for the latest edition of 2K’s WWE SuperCard, a mobile card-battling game with more than 11 million global downloads. In Season 3, players can collect WWE Superstars and Legends to dominate their opponents in a variety of game modes.
To create the campaign, barrettSF and Where the Buffalo Roam scoured films of WWE’s greatest Superstar match losses and tweaked the results so it looked like the Superstars were traumatized over losing matches in WWE SuperCard on their phones. The result? Dramatic, sad, and most of all, completely ridiculous. Featuring iconic WWE Superstars and Hall of Famers like John Cena, Dwayne “The Rock” Johnson, and Ric Flair, the campaign launched on digital banners and video. The creative will also run on WWE’s weekly flagship broadcasts–Raw and SmackDown Live–and be integrated into live programming.Developed by Cat Daddy Games in conjunction with Visual Concepts, WWE SuperCard is available as a free download on the App Store for iOS devices, the Google Play Store and Amazon Appstore for Android™ devices. The game’s latest update features the series’ first real-time gameplay mode, three new card tiers, an increased roster of WWE and NXT Superstars, as well as new ways to compete with others from around the world. As a result, WWE SuperCard continues raising the bar for competitive and engaging WWE action in a unique format.