Category: Public Interest, NGO
Brand: WWF
Agency: Bruketa & Zinic
Geo: Croatia
Additional Info: Ambient
Advertising Agency: Bruketa&Zinic OM, Zagreb, Croatia
Creative Director: Nikola Zinic
Art Director: Nebojsa Cvetkovic
Photographer: Domagoj Kunic
Chief Communications Officer: Petra Boic Petrac
Communications / Corporate Relations Coordinator: Martina Subasic
Communications Officers: Denis Povijac, Bojan Stojanovic
Strategic Planning Director: Ivan Tanic
Junior Creative Director: Dorde Jankovic
Strategic Planner: Tea Silvia Vlahovic
Account Executive: Sonja Martinovic Domitrovic
PR Manager: Jelena Mihelcic
PR Agency: Komunikacijski Laboratorij
PR Senior: Morana Durcevic Musa
PR Assistant: Lorena Nogic
Consultant: Damjan Geber
Video Director: Ivan Pavicic
Cameraman: Sinisa Pasic
Published: July 2017
Synopsis:
On the occasion of the European Day of Parks the agency has created a PR stunt for WWF, the global preservation of nature organization. The goal was to encourage people to ask themselves what would it look like if nature wouldn’t have time for us, just as we often don’t have time for nature.
On the morning of May 24th, the European Day of Parks, the largest park in the Croatian capital Zagreb – Maksimir Park – was marked as closed down, seeming as if people couldn’t enter. Many people who come to Maksimir every morning for recreation or who just wanted to take a stroll, were caught by surprise. But soon WWF issued a public release with the message – Nature doesn’t have time for you today.
When asked why they don’t recycle, people most often say they don’t have time, the polls show. The lack of time as an excuse for not caring for nature is not acceptable. By symbolically closing down Maksimir Park, WWF wanted to show what would it look like if nature wouldn’t have time for us for a change.
The news was easily picked up by the Croatian media.