Category: Art Direction
Advertiser: WWF
Product/Service: 2011 - INTERNATIONAL YEAR OF FORESTS
Agency: OGILVY & MATHER PORTUGAL
Production Company: KRYPTON, Lisbon, PORTUGAL
Executive Creative Director: João Espírito Santo
Copywriter: João Guimarães
Art Director: Helder Ventura
Agency Producer: Paulo Carrapito
Account Supervisor: Paulo Caixeiro
Producer: Ricardo Estevão
Director: Fred Oliveira
Sound Studio: Indigo
Sound Design/Arrangement: Indigo
Post Production: Light Films
Music: Indigo
Account Manager: Mariana Coelho
Planner: Paulo Caixeiro/Mariana Coelho
Production Designer: Krypton Films
Director Of Photography: Luís Branquinho
Account Manager: Mariana Coelho
Planner: Paulo Caixeiro/Mariana Coelho
Production Designer: Krypton Films
Director Of Photography: Luís Branquinho
English Description
In this WWF film for the International Year of Forests, we decided to use a wooden puppet: the famous Pinocchio. As everyone knows, his nose grows when he tells lies, and shrinks when he says the truth.
In our film, when Pinocchio tells the truth about the importance of the forest and about deforestation, he sees his (wooden) nose shrink, more and more, and more ... until it disappears.
This is the main message of the film: Given the importance of forests in our lives, once they disappear, we will also disappear.