| Kinsale Shark Advertising Festival 2014 | ||
|---|---|---|
| DIGITAL: INTERNATIONAL DIGITAL | Social media | Bronze |
Ruud van Nistelrooy dusts off his boots to join Xbox and EA SPORTS for the launch of Play Like a Legend a promotional campaign for Xbox âacross the UK, France, Germany and Spain. Play Like a Legend is a campaign to highlight the exclusive "legendary players" available only to those playing FIFA 14 on Xbox. The campaign stars footballing legend, Ruud van Nistelrooy, who steps out of retirement and returns to the world of football to promote his status as one of the exclusive legendary players available on Xbox. Starting with a mock "press conferenceâ, Ruud will star in a weekly series of short films hosted on the www.playlikealegend.com campaign hub.Ruudâs announcement that he's "returning to the game"has already caused a stir with international press interest and wild speculation that he is actually returning to football.
Play Like a Legend is weekly competition to determine the top FIFA 14 player in each of the target markets. Each week, a new challenge is issued on www.playlikealegend.com, as well as short videos explaining the specific challenge and tips on how to complete it. Entrants must then submit their own video content on www.playlikealegend.com, where other players will vote on the top submissions. The winners will take home a range of prizes â from millions of FIFA Ultimate Team (FUT) coins, to Legends items and Xbox One consoles.
And, at the end of the competition, the top winner in each market will get to sign Ruud to their FUT team! From Jam UK
Category: Entertainment & leisure
URL: http://www.playlikealegend.com
Client: xbox
Agency: Jam
Production: Believe Media
Country: United Kingdom
Director: David Hartley
Executive Creative Director: Wayne Deakin
Creative Director: Chris De Abreau
Creative: James Greening
Creative: Ben Da Costa
Creative: James Fernandes
Agency Producer: Sagal Aden
Associate Creative Director: Joel Lim Jo Han
Planner: Jack Swain
Senior Producer: Rob Kent
Account Director: Lizzie Robson
Account Manager: Emily Jones
Senior Community Manager: Clare Callery
Community Executive: Dimitri Karoullas
Influencer Engagement Manager: Laura Janssen
Senior Influencer Engagement Executive: Gemma Glover
Production Manager: Felicity Cruickshank
Producer: Phil Barnes
Director of Photography: Simon Walsh
Editor: Frank Harris