Advertiser: XI CHICAGO
Agency: XI CHICAGO
Category: Corporate Information
Associate Creative Director/Art Director: Amanda Grandel (Xi Chicago)
Executive Creative Director: Kevin Lynch (Xi Chicago)
Developer: Andrew Sommerfeld
Director Of User Experience: Jonathan Conaty (Xi Chicago)
Associate Creative Director/Writer: Natalie Taylor (Xi Chicago)
Brief Explanation
Respond to a current event with an experience that demonstrates to clients the power of being relevant and our ability to deliver it effectively. On July 15th, the CEO of Chick-Fil-A publicly denounced marriage equality for gays and lesbians. His comments incited a culture war, with Americans siding with either gays or chicken. But what about people who didn’t want to choose a side? We created a place just for them. At ChickFilAConfessional.com, it’s okay to love gays and chicken. The Results
• Featured on Fast Company, Huffington Post and Good• 955,000 PR impressions• TOTAL SPENT: $14.99