Category: Retail Stores
Advertiser: XXXLUTZ/MOEMAX
Product/Service: FURNITURE STORE
Agency: DEMNER
Production Company: FILMHAUS WIEN, AUSTRIA
Date of First Appearance: Apr 30 2011
Creative Director: Alistair Thompson/Rene Pichler
Copywriter: Alistair Thompson
Art Director: Rene Pichler
Agency Producer: Juergen Madl
Account Supervisor: Andrea Kliment
Producer: Dr. Wolfgang Ramml/Christian Florin
Director: Christopher Schier
Editor: Gerd Berner
Sound Design/Arrangement: Johannes Umlauft
Music: Karl Frederik Luneberg-Lotus Blossom Dance/Clemens Kloss-Clubmusic/Dick Walter-The Lounge Pianist
Account Manager: Siegfried Kaufmann/Magdalena Draeger
Cinematographer: Tommy Wildner
Other Credits: Lukas Hueter (Graphic)/Tic Music (Sound Studio)
English Description
In quick cut scenes we see different couples, who are all going through the same situation: she shouts angrily “Bastard!” and pours a glass over his face.
Until one man in the last scene acts differently: he picks up the glass and pours it over his own face.
The image freezes and we hear the VO:
VO: “You are different?”
Cut to the moemax furniture store. We see the last couple, taking a look at a mömax kitchen
VO: “Then live up to it.”
Claim: “Moemax. Looks better, doesn't it.”