Client: Xylem
Advertising Agency: Brave, UK
Production: Great Guns
Director: Roar Uthaug
Creative Director: Paul Pearson
Producer: Richard Skepper
Associate CD / Art Director: Dipesh Mistry
Associate CD / Copywriter: Drew Haselhurst
Executive Producer: Laura Gregory
DoP: Sy Turnball
Business Director: Declan Garvin
Account Director: Nicky Da Silva
Agency Production Director: Carl Gonsalves
Production Team: Mathew Alden-Morris
Post-Production Company: Coffee & TV
Post-Production – CGI, VFX & Grade
Executive Producer: Johnny Fairburn
Colourist: Simona Cristea
VFX Lead: Pete Rypstra
VFX Shoot Supervisor: Jim Radford
Motion Design & Animation: Jess Gorrick
2D artists: Rory Whittle, Laura Smith, Ben East, Nick John
CG artists: Tom Carrick, John-Paul Harney, Luke Tickner, Daniel Sidi, Josh George, Jonny Grew, Vladimir Venkov
Music & Sound Design
Music: Siren
Sound Design: Factory Studios
Composer & Sound Engineer: Mark Hills
Executive Producer: Lou Allen
Voiceover Casting & Recording: Soho Voices
Country: United Kingdom
Published: July 2020
Synopsis:
The year is 2045. Phil Foden is our manager and we’re facing our toughest opponent yet – drought.
This film was made before coronavirus halted football, but what the pandemic has shown us, is how fragile our world really is. So now more than ever, let’s protect our future by taking simple steps to use water more sustainably.
Global water technology company Xylem have teamed up with creative agency Brave, on a new film and campaign to drive awareness of escalating water challenges. Released on World Conservation Day, 'The End of Football' is the latest brand activation through Xylem's partnership with Manchester City to educate football fans about the serious and growing water challenges facing our planet. Award-winning London agency, Brave, was the creative force behind this latest film. Its parent company, SPORTFIVE, manages Xylem's global partnership with Manchester City. The film, featuring multiple Manchester City footballers, aims to capture the imagination of football fans by depicting a world without water. Filmed in the club’s famous Etihad Stadium, the video shows the detrimental impact that water complacency can have on society, including football, as it tracks one girl’s journey as a Manchester City fan.