Hakuhodo Kettle Tokyo has launched a new campaign for Yahoo! Japan that makes the internet visual for visually impaired school children. To portray the future for the internet, Yahoo JAPAN integrated the "Search" function with a 3D printer and developed the "Hands On Search" machine. Every item children search for comes out as a solid object by using this search. Children just call out what they want to touch in front of the machine.
Category: Online services
URL: http://sawareru.jp/en/
Client: Yahoo!
Agency: HAKUHODO Kettle Inc
Country: Japan
Creative Director: Kyosuke Taniguchi
Creative Director: Kazuaki Hashida
Agency Producer: Ken Okada
Digital Production: Aid-Dcc Inc. / Katamari Inc.
Movie Production: TOKYO / TAIYO KIKAKU Co., Ltd.
Planner: Shota Hatanaka / Chiharu Shimizu / Kenichi Seki
Technical Director: Saqoosha
3D Printer Director: You Tanaka / Takayuki Kitai
Designer: Yuichi Takatani / Kenjiro Nakayama
Developer: Saqoosha / You Tanaka / Kenji Mori / Yuka Hatae
System Engineer: Takanobu Izukawa
Assistant Developer: Kiki Hasegawa
Sound Designer: Yusuke Tominaga / Kenichi Seki / Keitaro Kamijo
Assistant Producer: Kojiro Matsumoto
Movie Director: Hiroshi Kondo
Movie Producer: Toshiyuki Takei
Production Manager: Takahide Uchibori
Camera: Ryosuke Toyama / Takahide Uchibori / Hiroshi Kondo
Mixer: Akari Tatsumi
Music: AUDIO FORCE
Event Producer : Hiroaki Sakai
PR Director : Takashi Uno / Saeko Kawano