Media: Online
Category: Electronics & Technology
Agency: Man plus Hatchet
Brand: Yamaha
Geo: Europe, United Kingdom
Most of us listen to our music on the daily commute through a pair of headphones plugged into our smartphone. But that won’t do for chart-topping classical pianist HJ Lim. The South Korean piano virtuoso does things in style with a sleek, ergonomic Yamaha piano. There’s no shuffle mode for her, instead she gets to listen to her own sublime skills by plugging a pair of headphones into this cutting edge, acoustic-digital hybrid.
This is all possible through Yamaha’s market leading Silent Piano Technology to enable the piano to be played silently using headphones. When the silent function is activated, the hammers will no longer hit the strings and instead, a highly sophisticated sensor-technology captures all movements of the keys and sends them to the digital tone module.
A headphone-enabled piano means she can play Rachmaninov's Piano Concerto No.2 in complete silence while drifting casually down a canal without upsetting the neighbours. Or alarming any ducks.
Advertising Agency: Man plus Hatchet, London, England
Creative Director: Henry Cowling
Director: Giles Smith
Production Company: Holster Studios
Published: June 2013