Category: Transport
Media: Online
Brand: Yamato Transport
Agency: Dentsu
Advertising Agency: Dentsu, Japan
Production: Dentsu Creative
Creative Director: Kumi Ishizuki / Takahiro Oto
Art Director: Yoshiyuki Imoto
Geo: Japan
Published: September 2016
Description: The creative concept was inspired by "The Flea Waltz" or "Der Flohwalzer," a simple piano piece by an unknown composer that's a close relative of "Chopsticks" and "Heart and Soul" in terms of being the first one that many young piano players learn. In Japan, it's known colloquially as "Neko Funjata" or "I Stepped on the Cat."