Category: Finance
Media: Digital
Brand: Yapı Kredi
Agency: Punch
Advertising Agency: Punch, Istanbul, Turkey
Agency Team: Ali Musa Paça, Mert Şentürk, Koray Öztürk, Aslı Filis, Mehmet Güven
Production Company: Kraken
Director: Mehmet Kizilay
Music: Jingle House
Published: June 2018
Synopsis:
Yapı Kredi is the first bank in Europe to implement retina ID login technology to it's banking app. Our brief was to illustrate the main benefit of that technology and get more consumers to use it as a login option.
People are bad at remembering their own passwords and get frustrated every time they fail at logging in. We used that insight to illustrate the ease of using retina ID.