Yeasayer Film, Digital I Am Chemistry by Pulse Films Ltd

The Film titled I Am Chemistry was done by Pulse Films Ltd advertising agency for Yeasayer in United States. It was released in Jan 2016.

Yeasayer: I Am Chemistry

Released
January 2016
Posted
January 2016

Awards:

D&AD Awards, 2016
Music VideosAnimation for Music VideosGraphite Pencil
Ciclope Awards 2016
Music VideosAnimationGold
Young Director Award 2016
ANIMATIONANIMATION: NORTHERN AMERICAGOLD SCREEN
MUSIC VIDEOMUSIC VIDEO: NORTHERN AMERICAGOLD SCREEN

Credits & Description:


Agency: Pulse Films
Client: Yeasayer
2d Animator: Darren Pasemko
Choreographer: Dante Brown
Director: New Media Ltd
Video Commissioner: John Moule
Animation: New Media Ltd
Animation: Deep Sky Studios
Motion Capture: Edit1
Production Company: Pulse Films
Record Label: Mute Records
We were given absolute carte blanche by the label and band, which was wonderful. The idea of an endlessly mutating character was there from the start. The only directive was to tie-in, with Yeasayer's album cover: a photo of an installation of a sculpture series they commissioned from David Altmejd.
Three of the sculptures were of the band members, which we turned into animatable 3D models. We built out the world, sculpting parts of the landscape out of clay and applied motion capture to Altmejd's sculptures to record everything.