D&AD Awards, 2016 | ||
---|---|---|
Music Videos | Animation for Music Videos | Graphite Pencil |
Ciclope Awards 2016 | ||
Music Videos | Animation | Gold |
Young Director Award 2016 | ||
ANIMATION | ANIMATION: NORTHERN AMERICA | GOLD SCREEN |
MUSIC VIDEO | MUSIC VIDEO: NORTHERN AMERICA | GOLD SCREEN |
Agency: Pulse Films
Client: Yeasayer
2d Animator: Darren Pasemko
Choreographer: Dante Brown
Director: New Media Ltd
Video Commissioner: John Moule
Animation: New Media Ltd
Animation: Deep Sky Studios
Motion Capture: Edit1
Production Company: Pulse Films
Record Label: Mute Records
We were given absolute carte blanche by the label and band, which was wonderful. The idea of an endlessly mutating character was there from the start. The only directive was to tie-in, with Yeasayer's album cover: a photo of an installation of a sculpture series they commissioned from David Altmejd.
Three of the sculptures were of the band members, which we turned into animatable 3D models. We built out the world, sculpting parts of the landscape out of clay and applied motion capture to Altmejd's sculptures to record everything.