Advertiser: SAMPIO, KOREAN FOODS COMPANY
Agency: LEO BURNETT KOREA
Category: Savoury Foods
Art Director: Hye-Kyoung Yoon
Copywriter: Hye-Won Lee
Account Manager: Joong-Kil An
Editor: Kyu-Won Lee
Producer: Kyung-Duk Seo
Editing Company: Monster
Executive Creative Director: Sean Lee
Producer: Sean Lee
Animation: Seung-Jae Lee
Chief Creative Officer: You-Mi Cho
Agency Producer: Jung-Ho Shin
Producer: Jae-Won Shin
Cinematographer: Ki-Duk Lee
Lighting: Ki-Hong Kim
Cameraman: Min-Kyu Kim
Director Of Photography: Se-Hoon Kim
Creative Director: Suk-Bong Hong
Sound Design/Arrangement: Won-Hee Cho
Post Production: Yong-Jung Park
Director: Sean Lee (Kyoung-Suk Lee)
Executive Creative Director: Soo-Hee Yang
Music: Yeon-Wook Kang
Account Supervisor: Young-Shin Cho
Brief Explanation
"Hae-nyo", which literally means “Sea Women,” are female divers from the Jeju province of S.Korea. They are emblematic of female strength and a symbol of the sea. During this commercial, the women dive for the ingredients to make seaweed soup, and from their smiles, we can see that they know their soup will be made all the more delicious with a touch of YOUNDOO.