| Clio Awards 2018 | ||
|---|---|---|
| Branded Entertainment | Product/Service: Digital/Mobile | Silver |
| Branded Content | Product/Service: Digital/Mobile | Silver |
| Ad Stars 2018 | ||
| Interactive | Product & Service: Electronics / IT/ Office Equipments / Home electronics & audio-visual / Business Equipment & Services | Crystal |
| Interactive | Use of Interactive: Use of Social | Crystal |
| Promotion | Use of Promo & Activation: Use of social in a promotional campaign (e.g. promotional campaigns that use social platforms to create relationships with consumers) | Crystal |
| Spikes Asia 2018 | ||
| Entertainment | Excellence in Audience Engagement & Distribution Strategy | Silver Spike |
| Media | Use of Social Platforms | Silver Spike |
| Brand Experience & Activation | Use of Social & Digital Platforms | Bronze Spike |
Geo: TOKYO
Client: Y!mobile
Entrant Company Hakuhodo Kettle
Agency Network Hakuhodo
Holding Company Hakuhodo DY
Production Company AOI Pro.
Advertiser Brand Y!mobile
Production Company (additional) BABEL LABEL
Production Company (additional) AID-DCC inc.
Creative Director Shota Hatanaka
Creative Assistant Katsuya Aonuma
Creative Assistant Kentaro Muraishi
Creative Assistant Shinya Ota
Art Director Koga Shimura
Producer Mana Hisamatsu
Producer Hisato Yamada
Producer Takahide Suzuki
Writer Kiyoshi Inoue
Writer Erei Hagiwara
Director Michihito Fujii
Director Kentaro Shima
Director Hiroto Hara
Cinematographer Masami Ishitsuka
Cinematographer Yukihiro Miyagawa
Producer Yusuke Yamanaka
Producer Kojiro Matsumoto
Web/SNS Director Daiki Koyama
Designer Kenjiro Nakayama
Developer Takanobu Noso
Creative Assistant Shusuke Umezu
Stage maneger ／ Scriptwriter Yoshitatsu Yamada
Producer Yoko Araki
Public Relations Kenta Yamaguchi
Public Relations Sayaka Asahi
Account Executive Tomihiro Okada
Account Executive Junya Oguchi
Account Executive Daiki Mizuno
Account Executive Takuya Nagasu
Account Executive Tatsuya Seki
Synopsis:
Y!mobile is a major mobile carrier, widely supported by teenagers in Japan. However, due to new incoming brands, the market competition has been intensifying in recent years. Y!mobile’s brand interest has also been suffering due to such incoming mobile carriers targeted towards the younger generation. In order to raise brand interest and awareness to win the fierce competition in spring, the highest season for mobile carriers, Y!mobile needed strong content that would keep teenagers obsessed.