Category: Industrial, Agriculture
Media: Film
Brand: Yorkshire Water
Agency: Cogent
Geo: United Kingdom
Advertising Agency: Cogent, Birmingham, England
Creative Director: Richard Payne
Art Director: Sam Armistead
Copywriter: Alex Fraser
Producer: Rae Reeves
Animator: Joel Veitch
Strategy: Dan Neville
Published: March 2018
Synopsis:
Around annual billing time, Yorkshire Water experiences a dip in customer satisfaction and positive brand perception.
The ‘Course it's better’ campaign by Cogent draws on the heritage and folklore of Yorkshire, and rallies regional pride and positivity towards the brand.
Living across outdoor, social media, press advertising, giveaways and more, Cogent created a range of content that the people of the county could really get behind.