Category: Fundraising & appeals
Advertiser: FATHER CHRISTOPHER RILEY YOUTH OFF THE STREETS
Product/Service: YOUTH OFF THE STREETS
Agency: JWT SYDNEY
Production Company: EXIT FILMS SYDNEY, Rozelle, AUSTRALIA
Executive Creative Director: Angus Hennah And Mark Harricks
Copywriter: Simon Armor
Art Director: Heather Sheen
Agency Producer: Damien Whitney
Account Supervisor: Anne Gibson
Producer: Kate Downie
Director: David Rittey
Editor: Phil Horne And Jesse Mcelroy
Sound Design/Arrangement: Nylon
Post Production: Engine
Director Of Photography: Lachlan Milne
Director Of Photography: Lachlan Milne
Other Credits: Invaluable Contributer Jesse Mcelroy
English Description
To help raise awareness of the problems encountered by young people living on the streets of major Australian cities we looked through the eyes of older homeless people. Their concerns and ‘street smarts’ were conveyed through a series of short documentary-style interviews. These homeless people donated their time because they wanted to give what they could to help homeless youths and encourage viewers to give what they can. The idea was summed up in the end-line ‘He needs your help. But knows who needs it more.’