| Golden Drum, 2014 | ||
|---|---|---|
| Film (television, cinema & online) | Online films | Golden Drum |
| Intercontinental Advertising Cup, 2014 | ||
| Best of Products and Services | Best of Entertainment, Recreation & Leisure | Cup Winner |
In order to promote theatre to a new audience, the most famous theatre in Belgrade, Serbia Yugoslav Drama Theatre via McCann Serbia started an unusual viral campaign consisting of three videos. Disguised actors drove taxi cabs and told their unsuspecting passengers unbelievable "personal stories" about murders, death threats and crazy family issues. Only at the end of the ride, shocked customers discovered that the stories were actually plots from classics "Othello", " The Merchant of Venice" and "Crime and Punishment", plays that are part of the theatre's repertoire.
Title: TAXI DRAMA 2
Brand: Yugoslav Drama Theatre
Media: Online
Category: Recreation & Leisure
Agency: McCann
Geo: Serbia
Yugoslav Drama Theatre: Taxi Drama - Othello
Advertising Agency: McCann Beograd, Belgrade, Serbia
Creative Director: Vladimir Cosic
Art Director: Marija Milankovic
Copywriters: Nemanja Stankovic, Bojan Babic, Milena Kvapil
Photographer: Dusan Petkovic
Strategic Planner: Katarina Pribicevic
Social Media: Danka Hasanovic, Zorana Stankovic
PR: Ljiljana Radosavljevic, Marija Vicic, Radisa Kricak, Anja Kosanovic
Production: Emote Productions
Published: July 2014