| Golden Drum, 2014 | ||
|---|---|---|
| Film (television, cinema & online) | Online films | Golden Drum |
| Intercontinental Advertising Cup, 2014 | ||
| Best of Products and Services | Best of Entertainment, Recreation & Leisure | Cup Winner |
In order to promote theatre to a new audience, the most famous theatre in Belgrade, Serbia Yugoslav Drama Theatre via McCann Serbia started an unusual viral campaign consisting of three videos. Disguised actors drove taxi cabs and told their unsuspecting passengers unbelievable "personal stories" about murders, death threats and crazy family issues. Only at the end of the ride, shocked customers discovered that the stories were actually plots from classics "Othello", " The Merchant of Venice"...