Media: television commercial
Country: South Africa
Client: Yum Yum
Advertised brand: Yum Yum Peanut Butter
Advert title(s): Yum Yum “Melts in Your Mouth” television commercial
Advertising Agency: The Hardy Boys, Durban, South Africa.
Chief Creative Officer: Geoff Paton
Production Company: Wicked Pixels in Johannesburg, South Africa
Creative Director: Carl Jeppe
Published/Released: August, 2017
Synopsis:
It is never easy to translate a technical process into fun and engaging content for consumers, but Yum Yum have managed to get it right. The specially designed three-phase-grinding process, which makes Yum Yum Peanut Butter so “Melts in your Mouth” delicious, was recently brought to life in a fun and fantastical way in the brand’s new television commercial.