| Mena Cristal Awards 2012 | ||
|---|---|---|
| Production Cristal | PHOTOGRAPHY | Cristal |
How is it that the most intelligent species this planet has ever seen also happens to be the most destructive? Our home has endured pollution at unprecedented levels; forests are being cut down; rivers are drying up; other species are either endangered or by now extinct. This planet, which has given us life and sustenance, is the only one we have... Isn't it time we gave back?
In this latest TVC, Zain highlights the planet's plight through haunting images shot by famed director Matthias Zenter, with some images courtesy of Green Peace. It's a stark reminder that we must do all we can to save our beloved Earth, and in turn: ourselves.
Original music score composed by: Fabrice Smadja and Pascal Bonifay (AOC, Paris)
PHOTOGRAPHY
Campaign: Sad World
Advertiser: Zain Group
Production House: City Films
Agency: M&C Saatchi
Country: Lebanon
Creative Director: Eric Judor