GSD&Mâs newest work for Zales is a Valentineâs Day spot that continues the creative platform and positioning: You know all about her, we know all about diamonds. Together weâll find the perfect gift for her. In this case, an amazing Valentineâs Day gift. This campaign continues the energy from the first round of our successful creative and uses another indie song, âWhat you do to meâ by Blakroc featuring The Black Keys, Damon Dash and several hip hop and R&B artists.
Client: Zales
Agency: GSD&M
Production Company: HSI
Date Uploaded: 2011-02-04
Group Creative Director: Brent Ladd
Creative Director/ writer: Allen Hannawell
Creative Director/ art director: Ralph Yznaga
Senior Art Director: Ellen Springer
Executive Producer: Brent Holt
Producer: Khrisana Edwards
Editor: Sam Sellis
Country: United States of America
Editorial Company: Beast Austin
Account Service: Jennifer Warren, Shannon Lugo, Walter Harris, Jamie Bruno
Marketplace Planning: Jasmin Esquivel
Post Production: Chemical Effects & Beast Austin
Editor: Shauna Prescott & Jim Reed
Producer: Cara Sturgiss
Music: Blakroc âWhat You Do To Meâ
Production Company: HSI
Product Shoot Director: Irv Blitz
Producer: Franny Freiberger
Live Action Director: Ray Dillman, MJZ